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Graphic Design Theory: Readings from the Field
Graphic Design Theory: Readings from the Field


Manufacturer: Princeton Architectural Press
Publisher: Princeton Architectural Press
Author(s): Helen Armstrong

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Product Description:
Binding: Kindle Edition
Edition: 1
Format: Kindle eBook
Label: Princeton Architectural Press
Languages: Array
Manufacturer: Princeton Architectural Press
Number Of Pages: 151
Publication Date: 2012-08-10
Publisher: Princeton Architectural Press
Release Date: 2012-08-10
Studio: Princeton Architectural Press
Editorial Review:
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
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