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Fundamentos de marketing/ Fundamentals of Marketing (Spanish Edition)
Fundamentos de marketing/ Fundamentals of Marketing (Spanish Edition)

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Manufacturer: Cengage Learning Latin America
Publisher: Cengage Learning Latin America
Author(s): Charles W., Jr. Lamb, Jr. Joseph F. Hair

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Product Description:
Binding: Paperback
EAN: 9789706864390
Edition: 4th edition
ISBN: 9706864393
Item Dimensions: Array
Label: Cengage Learning Latin America
Languages: Array
Manufacturer: Cengage Learning Latin America
Number Of Pages: 572
Publication Date: 2006-06-30
Publisher: Cengage Learning Latin America
Studio: Cengage Learning Latin America
Editorial Review:
Version condensada del exitoso titulo Marketing de Charles W. Lamb, Joseph J. Hair et al. Presenta lo mas actualizado de esta disciplina en cuanto a conceptos, terminos y casos reales. Aunque el libro se dirige a cursos introductorios de marketing en area.
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