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Genres and Genre Theory in Transition: Specialized Discourses Across Media and Modes
Genres and Genre Theory in Transition: Specialized Discourses Across Media and Modes

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Manufacturer: Brown Walker Press
Publisher: Brown Walker Press

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Product Description:
Binding: Paperback
EAN: 9781612337203
ISBN: 1612337201
Item Dimensions: Array
Label: Brown Walker Press
Languages: Array
Manufacturer: Brown Walker Press
MPN: black & white illustrations
Number Of Items: 1
Number Of Pages: 262
Publication Date: 2014-02-25
Publisher: Brown Walker Press
Studio: Brown Walker Press
Editorial Review:
This volume features representative studies focusing on the evolution of text genres in corporate and professional communication. Genre change is explored in various contexts in light of the increasing importance of new media and the profound social changes that have occurred in the last few decades. Major theoretical issues are raised and discussed, highlighting the need to reconsider the repertoire of conventions traditionally identified in each specific genre, and to reassess and update the analytical tools used to investigate them, about three decades after the emergence of genre analysis.
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