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Focus Groups: A Practical Guide for Applied Research
Focus Groups: A Practical Guide for Applied Research

List Price: $64.00
Our Price: $55.05
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Manufacturer: SAGE Publications, Inc
Publisher: SAGE Publications, Inc
Author(s): Richard A. Krueger, Mary Anne Casey

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Product Description:
Binding: Spiral-bound
EAN: 9781483365244
Edition: Fifth
ISBN: 1483365247
Item Dimensions: Array
Label: SAGE Publications, Inc
Languages: Array
Manufacturer: SAGE Publications, Inc
MPN: colour illustrations, colour tables, fig
Number Of Items: 1
Number Of Pages: 280
Publication Date: 2014-08-14
Publisher: SAGE Publications, Inc
Studio: SAGE Publications, Inc
Editorial Review:

This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.


"Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research."  
?                                                                                                                                            Theresa Carilli, Purdue University Calumet

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