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Survey Research Methods (Applied Social Research Methods)
Survey Research Methods (Applied Social Research Methods)

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Manufacturer: SAGE Publications, Inc
Publisher: SAGE Publications, Inc
Author(s): Floyd J. Fowler

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Product Description:
Binding: Paperback
Brand: SAGE Publications Inc
EAN: 9781452259000
Edition: Fifth
Feature: SAGE Publications Inc
ISBN: 9781452259000
Item Dimensions: Array
Label: SAGE Publications, Inc
Languages: Array
Manufacturer: SAGE Publications, Inc
Number Of Items: 1
Number Of Pages: 184
Publication Date: 2013-09-18
Publisher: SAGE Publications, Inc
Release Date: 2013-09-18
Studio: SAGE Publications, Inc
Product Features:
SAGE Publications Inc
Editorial Review:
The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to―and often instead of―household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.
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