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Health Communication Research Measures
Health Communication Research Measures

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Manufacturer: Peter Lang Inc., International Academic Publishers
Publisher: Peter Lang Inc., International Academic Publishers

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Product Description:
Binding: Paperback
EAN: 9781433129025
Edition: New edition
ISBN: 1433129027
Item Dimensions: Array
Label: Peter Lang Inc., International Academic Publishers
Languages: Array
Manufacturer: Peter Lang Inc., International Academic Publishers
MPN: illustrations
Number Of Items: 1
Number Of Pages: 309
Publication Date: 2015-11-10
Publisher: Peter Lang Inc., International Academic Publishers
Studio: Peter Lang Inc., International Academic Publishers
Editorial Review:
This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.
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