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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

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Manufacturer: Harvard Business Review Press
Publisher: Harvard Business Review Press
Author(s): Charlene Li, Josh Bernoff

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Product Description:
Binding: Paperback
Brand: imusti
EAN: 9781422161982
Edition: Expanded, Revised
Feature: Harvard Business School Press
ISBN: 9781422161982
Item Dimensions: Array
Label: Harvard Business Review Press
Languages: Array
Manufacturer: Harvard Business Review Press
MPN: 43171-585467
Number Of Items: 1
Number Of Pages: 352
Publication Date: 2011-05-24
Publisher: Harvard Business Review Press
Studio: Harvard Business Review Press
Product Features:
Harvard Business School Press
Editorial Review:
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

· Evaluate new social technologies as they emerge

· Determine how different groups of consumers are participating in social technology arenas

· Apply a four-step process for formulating your future strategy

· Build social technologies into your business

Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

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