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Media & Culture: An Introduction to Mass Communication
Media & Culture: An Introduction to Mass Communication

List Price: $145.99
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Manufacturer: Bedford/St. Martin's
Publisher: Bedford/St. Martin's
Author(s): Richard Campbell, Christopher Martin, Bettina Fabos

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Product Description:
Binding: Paperback
EAN: 9781319058517
Edition: Eleventh
ISBN: 1319058515
Item Dimensions: Array
Label: Bedford/St. Martin's
Languages: Array
Manufacturer: Bedford/St. Martin's
Number Of Pages: 656
Publication Date: 2017-01-05
Publisher: Bedford/St. Martin's
Studio: Bedford/St. Martin's
Editorial Review:
While we all use digital technology daily, many of us don't realize how text, audio, and visual media converge together to enhance our everyday experiences. The new edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences – a skill that has become more important than ever. Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. Through new infographics, cross-reference pages, and a digital jobs feature, the book explains and illustrates how the media industries connect, interlock, and converge, Media & Culture brings together industry expertise, media history, and current trends for an engaging, exhilarating look at the media right now.

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