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Contemporary Marketing
Contemporary Marketing

List Price: $273.95
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Manufacturer: Cengage Learning
Publisher: Cengage Learning
Author(s): Louis E. Boone, David L. Kurtz

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Product Description:
Binding: Hardcover
EAN: 9781133628460
Edition: 16
ISBN: 113362846X
Item Dimensions: Array
Label: Cengage Learning
Languages: Array
Manufacturer: Cengage Learning
MPN: 43171-338760
Number Of Items: 1
Number Of Pages: 784
Publication Date: 2013-01-01
Publisher: Cengage Learning
Studio: Cengage Learning
Editorial Review:
CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Available with InfoTrac Student Collections
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