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1001 Ways to Market Your Books: For Authors and Publishers
1001 Ways to Market Your Books: For Authors and Publishers

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Manufacturer: Open Horizons
Publisher: Open Horizons
Author(s): John Kremer

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Product Description:
Binding: Paperback
Brand: Brand: Open Horizons
EAN: 9780912411484
Edition: 5
Feature: Used Book in Good Condition
ISBN: 0912411481
Item Dimensions: Array
Label: Open Horizons
Languages: Array
Manufacturer: Open Horizons
Number Of Items: 1
Number Of Pages: 704
Publication Date: 1998
Publisher: Open Horizons
Studio: Open Horizons
Product Features:
Used Book in Good Condition
Editorial Review:
Today's most complete handbook on book marketing.
John Kremer's home might be nestled in Iowa cornfields, but his advice on book marketing comes straight from publishing's epicenter. 1001 Ways to Market Your Books is a tome of biblical proportion, a 700-page "organized potpourri" of useful ideas, examples, tips, and suggestions. You name it, Kremer covers it: publication scheduling, series and directory writing, attaining bestsellerdom, direct mail, cover design, offbeat advertising, online sales, alternative markets, and much (really!) more. He includes addresses and phone numbers, Web site addresses, and hundreds of marketing stories from authors and publishers. It is these stories that inspire one to think outside the box. One Canadian author changed his last name from Zimmerman to Cimmerman purely for bookstore-placement purposes. And Greg Godek, author of 1001 Ways to Be Romantic, performs a reverse shoplift. He sneaks copies of his books onto stores' shelves, figuring that if a copy sells, the store will order more. --Jane Steinberg
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