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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

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Manufacturer: Jossey-Bass
Publisher: Jossey-Bass
Author(s): Norman M. Bradburn, Seymour Sudman, Brian Wansink

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Product Description:
Binding: Paperback
Brand: Bradburn, Norman M./ Sudman, Seymour/ Wansink, Brian
EAN: 9780787970888
Edition: 2
Feature: Jossey-Bass
ISBN: 0787970883
Item Dimensions: Array
Label: Jossey-Bass
Languages: Array
Manufacturer: Jossey-Bass
MPN: 9780787970888
Number Of Items: 1
Number Of Pages: 448
Publication Date: 2004-04-30
Publisher: Jossey-Bass
Studio: Jossey-Bass
Product Features:
Jossey-Bass
Editorial Review:
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
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