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Preparing Your Capital Campaign
Preparing Your Capital Campaign

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Manufacturer: Jossey-Bass
Publisher: Jossey-Bass
Author(s): Marilyn Bancel

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Product Description:
Binding: Paperback
EAN: 9780787952471
Edition: 1
ISBN: 0787952478
Item Dimensions: Array
Label: Jossey-Bass
Languages: Array
Manufacturer: Jossey-Bass
Number Of Items: 1
Number Of Pages: 160
Publication Date: 2000-09-29
Publisher: Jossey-Bass
Studio: Jossey-Bass
Editorial Review:
"Marilyn Bancel has written a highly accessible, readable guide toa very complex process, which is no mean feat. Even if you havebeen through a capital campaign before and think you're ready-andespecially if you're new to the capital campaign process-read it!Preparing Your Capital Campaign provides valuable insights andpractical planning tools that will bolster your capacity to take ona campaign's challenge."
--Clara Miller, president, Nonprofit Finance Fund

In this hands-on workbook, fund raising expert Marilyn Bancel showsyou how to prepare your organization to embark on a successfulcapital campaign, detailing each step that must be taken before thelaunch.

Preparing Your Capital Campaign--part of the Excellence in FundRaising Workbook Series--breaks down the preparation stage intopractical, manageable parts, outlining in straightforward languagesuch essentials as creating a campaign timetable, setting up thecampaign committee, determining a campaign goal, and getting thewhole organization ready for a fund raising drive. Packed withuseful resources, this nuts-and-bolts workbook includes a campaignskills checklist, strategies for estimating fund raising costs, asample campaign budget, and a list of Web sites tailored to thespecific needs of fund raisers.

If you are brand-new to fund raising, the book offers a conciseintroductory chapter that lays out the basics and answers the keyquestions about capital campaigns. More experienced fund raiserswill benefit from a wealth of reminders for avoiding commonmistakes and a framework for staying focused on the factors thatare most important for success. Preparing Your Capital Campaignwill show you how to make the most of this critical fund raisingstrategy.
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