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Branding + Interior Design: Visibility and Business Strategy for Interior Designers
Branding + Interior Design: Visibility and Business Strategy for Interior Designers

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Manufacturer: Schiffer
Publisher: Schiffer
Author(s): Kim Kuhteubl

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Product Description:
Binding: Hardcover
Brand: Schiffer Publishing
EAN: 9780764351297
Edition: 1
Feature: Schiffer Publishing
ISBN: 076435129X
Item Dimensions: Array
Label: Schiffer
Languages: Array
Manufacturer: Schiffer
MPN: Illustrated
Number Of Items: 1
Number Of Pages: 240
Publication Date: 2016-09-28
Publisher: Schiffer
Studio: Schiffer
Product Features:
Schiffer Publishing
Editorial Review:
The home goods market in the United States is the largest market in the world. So why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view—who you want to serve and why you do business—and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, and Martyn Lawrence Bullard.
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