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Dictionary of Marketing Terms (Barron's Business Guides)
Dictionary of Marketing Terms (Barron's Business Guides)

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Manufacturer: Barrons Educational Series, Inc.
Publisher: Barrons Educational Series, Inc.
Author(s): Jane Imber, Betsy-Ann Toffler

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Product Description:
Binding: Vinyl Bound
EAN: 9780764139352
Edition: 4th
ISBN: 0764139355
Item Dimensions: Array
Label: Barrons Educational Series, Inc.
Languages: Array
Manufacturer: Barrons Educational Series, Inc.
Number Of Items: 1
Number Of Pages: 608
Publication Date: 2008-07-01
Publisher: Barrons Educational Series, Inc.
Studio: Barrons Educational Series, Inc.
Editorial Review:
More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.
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