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Behavior Theory in Health Promotion Practice and Research
Behavior Theory in Health Promotion Practice and Research

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Manufacturer: Jones & Bartlett Learning
Publisher: Jones & Bartlett Learning
Author(s): Bruce Simons-Morton, Kenneth R. McLeroy, Monica L. Wendel

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Product Description:
Binding: Paperback
EAN: 9780763786793
Edition: 1
ISBN: 0763786799
Item Dimensions: Array
Label: Jones & Bartlett Learning
Languages: Array
Manufacturer: Jones & Bartlett Learning
Number Of Items: 1
Number Of Pages: 428
Publication Date: 2011-09-30
Publisher: Jones & Bartlett Learning
Studio: Jones & Bartlett Learning
Editorial Review:
Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as well as the practical application of theory and approaches to health promotion research and practice. Designed for graduates or upper level undergraduates, the book maintains a consistent, single voice and offers many examples throughout.

Section I. Theory in Context:
1. Health Behavior in the Context of Public Health
2. A Social Ecological Perspective
3. Theories of Motivation and Behavior: A Brief History and Contemporary Perspectives

Section II. Cognitive and Social Theories of Motivation and Behavior
4. Expectancy Value Models
5. Operant Conditioning, Self-Regulation, and Social Cognitive Theory
6. Social Influence Theory: The Effects of Social Factors on Health Behavior
7. Diffusion of Innovations Theory

Section III. Behavior Change Theories
8. Learning, Teaching, and Counseling
9. Self-Determination Theory and Motivational Interviewing
10. Stage Models
11. Health Communication and Social Marketing
12. Communities and Health Promotion
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