AzBaja.com, Home of the VW Baja Bug  
BizStore » Books » Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner)
United States Canada United Kingdom Germany France Japan

BizStore » Book
Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner)
Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner)

List Price: $70.95
Our Price: $81.08
Availability: N/A
Manufacturer: Butterworth-Heinemann
Publisher: Butterworth-Heinemann
Author(s): Graeme Martin, Susan Hetrick

Buy it now at Amazon.com!
Add To Cart
Product Description:
Binding: Paperback
EAN: 9780750669504
Edition: 1
ISBN: 0750669500
Item Dimensions: Array
Label: Butterworth-Heinemann
Languages: Array
Manufacturer: Butterworth-Heinemann
Number Of Items: 1
Number Of Pages: 400
Publication Date: 2006-09-01
Publisher: Butterworth-Heinemann
Studio: Butterworth-Heinemann
Editorial Review:
The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland.

* Helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas.
* Use of case studies and examples helps the readers to put the theory into context and see how it's applied.
* Provides a practical guide to developing appropriate HR policies and practices.
Buy it now at Amazon.com!
Based on Amazon Store Manager Copyright © 2005 - 2018 Nuke Business Resources
Amazon Store

If you see Errors please E-mail Eric (AT) AzBaja.com X XX XXX
azbaja.com Webutation

eXTReMe Tracker
XXXX
The logos and trademarks used on this site are the property of their respective owners
We are not responsible for comments posted by our users, as they are the property of the poster. Any use, commercial or educational, requires written permission from the author.
Interactive software released under GNU GPL, Code Credits, Privacy Policy