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Neuro-Sell: How Neuroscience Can Power Your Sales Success
Neuro-Sell: How Neuroscience Can Power Your Sales Success

List Price: $19.95
Our Price: $17.18
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Manufacturer: Kogan Page
Publisher: Kogan Page
Author(s): Simon Hazeldine

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Product Description:
Binding: Paperback
Brand: imusti
EAN: 9780749469214
Edition: 1
Feature: Kogan Page
ISBN: 0749469218
Item Dimensions: Array
Label: Kogan Page
Languages: Array
Manufacturer: Kogan Page
Number Of Items: 1
Number Of Pages: 232
Publication Date: 2013-11-03
Publisher: Kogan Page
Studio: Kogan Page
Product Features:
Kogan Page
Editorial Review:

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going on in the customer's mind.
Neuro-Sell helps readers understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Packed with examples, quizzes, templates and interactive exercises, it develops readers' skills in building sales relationships with the four main types of buyer and outlines the five stages of neuro-negotiating that will help give readers the competitive edge.


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