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It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book
It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book

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Manufacturer: Phaidon Press
Publisher: Phaidon Press
Author(s): Paul Arden

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Product Description:
Binding: Paperback
Brand: Phaidon Press
EAN: 9780714843377
Edition: 1st
Feature: Phaidon Press
ISBN: 0714843377
Item Dimensions: Array
Label: Phaidon Press
Languages: Array
Manufacturer: Phaidon Press
Manufacturer Maximum Age: 99
Manufacturer Minimum Age: 13
MPN: 2340323
Number Of Items: 1
Number Of Pages: 128
Publication Date: 2003-06-01
Publisher: Phaidon Press
Studio: Phaidon Press
Product Features:
Phaidon Press
Editorial Review:
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!

Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

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