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Brand Mechanics: The Art and Science of Building Brands
Brand Mechanics: The Art and Science of Building Brands

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Manufacturer: Chromium Books
Publisher: Chromium Books
Author(s): Michael Llewellyn-Williams PhD

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Product Description:
Binding: Paperback
Brand: Michael Llewellyn Williams Phd
EAN: 9780615747323
Feature: Brand Mechanics
ISBN: 0615747329
Item Dimensions: Array
Label: Chromium Books
Languages: Array
Manufacturer: Chromium Books
Number Of Items: 1
Number Of Pages: 208
Publication Date: 2013-01-31
Publisher: Chromium Books
Studio: Chromium Books
Product Features:
Brand Mechanics
Editorial Review:
A practical step-by-step guide to the art and science of building brands without the fluffy nonsense and BS. As one of the author’s clients put it, “Forget the touchy-feely stuff. This is the real deal.” This book describes in detail the breakthrough BrandMechanics® proprietary FBE™ methodology based on a simple step-by-step process for creating a powerful brand strategy and includes many examples, across dozens of market categories, of how to get it right and avoid getting it wrong. For the first time in print, the author reveals the secrets behind the remarkable process that has generated hundreds of thousands of dollars in revenue from clients in the U.S., U.K., Europe, Asia and Canada, including Disney, Toyota/Scion, Visa, AOL, Boston Consulting Group, Miller Brewing, City of San Jose, McDonald’s, Hewlett-Packard, Accenture, Tomb Raider/Lara Croft, Mandalay Bay Resort & Casino, Pentax Cameras and many others. Also revealed is the shocking truth about the many high-priced advertising and digital agencies, design studios and consulting firms who charge their clients small fortunes for brand strategy development while regularly outsourcing the work and paying a fraction of what they charge, and often delivering an “immersion” in the brand without actually defining its Essence. This book is a must-read for anyone involved in the marketing and branding business - from Fortune 500 CEOs to students considering a career in the industry.
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