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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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Manufacturer: Wiley
Publisher: Wiley
Author(s): Joseph Sugarman

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Product Description:
Binding: Paperback
Brand: John Wiley Sons
EAN: 9780470051245
Edition: 1
Feature: John Wiley Sons
ISBN: 9780470051245
Item Dimensions: Array
Label: Wiley
Languages: Array
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 360
Publication Date: 2006-12-11
Publisher: Wiley
Release Date: 2006-11-17
Studio: Wiley
Product Features:
John Wiley Sons
Editorial Review:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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