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Ogilvy on Advertising
Ogilvy on Advertising

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Manufacturer: Vintage
Publisher: Vintage
Author(s): David Ogilvy

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Product Description:
Binding: Paperback
Brand: Vintage Books
EAN: 9780394729039
Edition: 1st Vintage Books ed
Feature: Vintage Books
ISBN: 039472903X
Item Dimensions: Array
Label: Vintage
Languages: Array
Manufacturer: Vintage
MPN: 9780394729039
Number Of Items: 1
Number Of Pages: 224
Publication Date: 1985-03-12
Publisher: Vintage
Release Date: 1985-03-12
Studio: Vintage
Product Features:
Vintage Books
Editorial Review:
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.
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