AzBaja.com, Home of the VW Baja Bug  
BizStore » Books » Dataclysm: Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves
United States Canada United Kingdom Germany France Japan

BizStore » Book
Dataclysm: Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves
Dataclysm: Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves

List Price: $17.00
Our Price: $10.87
You Save: $6.13 (36%)
Availability: Usually ships in 24 hours
Manufacturer: Broadway Books
Publisher: Broadway Books
Author(s): Christian Rudder

Buy it now at Amazon.com!
Add To Cart
Product Description:
Binding: Paperback
Brand: Broadway Books
EAN: 9780385347396
Edition: Reprint
Feature: Broadway Books
ISBN: 9780385347396
Item Dimensions: Array
Label: Broadway Books
Languages: Array
Manufacturer: Broadway Books
MPN: illustrations
Number Of Items: 1
Number Of Pages: 320
Publication Date: 2015-09-08
Publisher: Broadway Books
Release Date: 2015-09-08
Studio: Broadway Books
Product Features:
Broadway Books
Editorial Review:
A New York Times Bestseller

An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making

 
Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.
 
For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.
 
In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.
 
Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.


From the Hardcover edition.
Buy it now at Amazon.com!
Based on Amazon Store Manager Copyright © 2005 - 2018 Nuke Business Resources
Amazon Store

If you see Errors please E-mail Eric (AT) AzBaja.com X XX XXX
azbaja.com Webutation

eXTReMe Tracker
XXXX
The logos and trademarks used on this site are the property of their respective owners
We are not responsible for comments posted by our users, as they are the property of the poster. Any use, commercial or educational, requires written permission from the author.
Interactive software released under GNU GPL, Code Credits, Privacy Policy