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Market Segmentation : How to Do It, How to Profit From It - Second Edition
Market Segmentation : How to Do It, How to Profit From It - Second Edition

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Manufacturer: Palgrave
Publisher: Palgrave
Author(s): Malcolm McDonald, Ian Dunbar

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Product Description:
Binding: Paperback
Brand: Malcolm McDonald Ian K Dunbar
EAN: 9780333733691
Edition: 2nd ed.
Feature: Market segmentation
ISBN: 033373369X
Item Dimensions: Array
Label: Palgrave
Languages: Array
Manufacturer: Palgrave
MPN: illustrations
Number Of Items: 1
Number Of Pages: 404
Publication Date: 1998-07-01
Publisher: Palgrave
Release Date: 1998-06-17
Studio: Palgrave
Product Features:
Market segmentation
Editorial Review:
This is a major revision of the first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers can be the key to many companies' own profitability and growth. First published in 1995, this book aimed to help practitioners tackle this issue head on, providing step-by-step guidance through the terrain of market segmentation.
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