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(Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work
(Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work

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Manufacturer: Yale University Press
Publisher: Yale University Press
Author(s): Brooke Erin Duffy

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Product Description:
Binding: Hardcover
Brand: Yale University Press
EAN: 9780300218176
Feature: Yale University Press
ISBN: 9780300218176
Item Dimensions: Array
Label: Yale University Press
Languages: Array
Manufacturer: Yale University Press
Number Of Items: 1
Number Of Pages: 320
Publication Date: 2017-06-27
Publisher: Yale University Press
Studio: Yale University Press
Product Features:
Yale University Press
Editorial Review:
An illuminating investigation into a class of enterprising women aspiring to “make it” in the social media economy but often finding only unpaid work

Profound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose “passion projects” amount to free work for corporate brands.
Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can “make it”—and stand out among freelancers, temps, and gig workers—Duffy asks us all to consider the stakes of not getting paid to do what you love.

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