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McDonaldization Revisited: Critical Essays on Consumer Culture
McDonaldization Revisited: Critical Essays on Consumer Culture

List Price: $31.95
Our Price: $38.47
Availability: N/A
Manufacturer: Praeger
Publisher: Praeger
Author(s): Mark Alfino, John S. Caputo, Robin Wynyard

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Product Description:
Binding: Paperback
Brand: Brand: Praeger
EAN: 9780275961046
Feature: Used Book in Good Condition
ISBN: 0275961044
Item Dimensions: Array
Label: Praeger
Languages: Array
Manufacturer: Praeger
MPN: black & white illustrations
Number Of Items: 1
Number Of Pages: 232
Publication Date: 1998-01-30
Publisher: Praeger
Studio: Praeger
Product Features:
Used Book in Good Condition
Editorial Review:

An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.

Aimed at both undergraduate and graduate students, the work is designed to stand alone and need not be accompanied by Ritzer's original text. The essays fill in necessary theoretical issues as well as extend theoretical concepts. A major teaching tool in communication, sociology, and philosophy as well as in more applied areas such as hospitality management.


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