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Understanding Media: The Extensions of Man
Understanding Media: The Extensions of Man

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Manufacturer: The MIT Press
Publisher: The MIT Press
Author(s): Marshall McLuhan, Lewis H. Lapham

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Product Description:
Binding: Paperback
Brand: The MIT Press
EAN: 9780262631594
Edition: Reprint
Feature: Great product!
ISBN: 0262631598
Item Dimensions: Array
Label: The MIT Press
Languages: Array
Manufacturer: The MIT Press
MPN: 9780262631594
Number Of Items: 1
Number Of Pages: 392
Publication Date: 1994-10-20
Publisher: The MIT Press
Studio: The MIT Press
Product Features:
Great product!
Editorial Review:

This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.


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