AzBaja.com, Home of the VW Baja Bug  
BizStore » Books » How Brands Grow: What Marketers Don't Know
United States Canada United Kingdom Germany France Japan

BizStore » Book
How Brands Grow: What Marketers Don't Know
How Brands Grow: What Marketers Don't Know

List Price: $39.95
Our Price: $37.04
You Save: $2.91 (7%)
Availability: Usually ships in 24 hours
Manufacturer: Oxford University Press
Publisher: Oxford University Press
Author(s): Byron Sharp

Buy it now at Amazon.com!
Add To Cart
Product Description:
Binding: Hardcover
Brand: Oxford University Press USA
EAN: 9780195573565
Edition: 1
Feature: Oxford University Press USA
ISBN: 9780195573565
Item Dimensions: Array
Label: Oxford University Press
Languages: Array
Manufacturer: Oxford University Press
MPN: 32087921
Number Of Items: 1
Number Of Pages: 228
Publication Date: 2010-04-12
Publisher: Oxford University Press
Studio: Oxford University Press
Product Features:
Oxford University Press USA
Editorial Review:
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Buy it now at Amazon.com!
Based on Amazon Store Manager Copyright © 2005 - 2018 Nuke Business Resources
Amazon Store

If you see Errors please E-mail Eric (AT) AzBaja.com X XX XXX
azbaja.com Webutation

eXTReMe Tracker
XXXX
The logos and trademarks used on this site are the property of their respective owners
We are not responsible for comments posted by our users, as they are the property of the poster. Any use, commercial or educational, requires written permission from the author.
Interactive software released under GNU GPL, Code Credits, Privacy Policy