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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

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Manufacturer: Pearson P T R
Publisher: Pearson P T R
Author(s): Thomas T. Nagle, Reed K. Holden

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Product Description:
Binding: Hardcover
EAN: 9780136693765
Edition: 2nd
ISBN: 0136693768
Item Dimensions: Array
Label: Pearson P T R
Languages: Array
Manufacturer: Pearson P T R
Number Of Items: 1
Number Of Pages: 409
Publication Date: 1994-05
Publisher: Pearson P T R
Studio: Pearson P T R
Editorial Review:
This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.
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