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Consumer Behavior (11th Edition)
Consumer Behavior (11th Edition)

List Price: $276.20
Our Price: $276.20
Availability: Usually ships in 24 hours
Manufacturer: Pearson
Publisher: Pearson
Author(s): Leon G. Schiffman, Joseph Wisenblit

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Product Description:
Binding: Hardcover
Brand: Pearson
EAN: 9780132544368
Edition: 11
Feature: Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
ISBN: 9780132544368
Item Dimensions: Array
Label: Pearson
Languages: Array
Manufacturer: Pearson
MPN: illustrations
Number Of Items: 1
Number Of Pages: 504
Publication Date: 2014-02-06
Publisher: Pearson
Studio: Pearson
Product Features:
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
This program will provide a better teaching and learning experience-for you and your students. Here's how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
Editorial Review:

For undergraduate and graduate consumer behavior courses.

 

The text that set the standard for consumer behavior study.

 

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

 

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

  • Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies,
  • Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing.
  • Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

 

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133131033/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369/ISBN-13: 9780132544368 and ISBN-10: 0132552000/ISBN-13: 9780132552004.

 

MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

 


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