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Merchandising of Fashion Products
Merchandising of Fashion Products

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Manufacturer: Pearson
Publisher: Pearson
Author(s): Doris H. Kincade, Fay Y. Gibson

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Product Description:
Binding: Paperback
EAN: 9780131731257
Edition: 1
ISBN: 9780131731257
Item Dimensions: Array
Label: Pearson
Languages: Array
Manufacturer: Pearson
Number Of Items: 1
Number Of Pages: 655
Publication Date: 2009-02-22
Publisher: Pearson
Studio: Pearson
Editorial Review:
Taking an integrative approach, this book provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process from strategic planning, to product creation, to product preparation, to a buyer’s shopping of the market weeks, to product delivery and presentation to the consumer. Using industry pictures and insider information, the book addresses the modern marketplace and links both manufacturing and retailing to the consumer through the merchandising process.
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