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Essentials of Marketing Research
Essentials of Marketing Research

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Manufacturer: McGraw-Hill Education
Publisher: McGraw-Hill Education
Author(s): Joseph F. Hair Jr., Mary Celsi, Robert P Bush, David J. Ortinau

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Product Description:
Binding: Paperback
Brand: Brand: McGraw-Hill/Irwin
EAN: 9780078028816
Edition: 3
Feature: Used Book in Good Condition
ISBN: 0078028817
Item Dimensions: Array
Label: McGraw-Hill Education
Languages: Array
Manufacturer: McGraw-Hill Education
Number Of Items: 1
Number Of Pages: 432
Publication Date: 2012-09-04
Publisher: McGraw-Hill Education
Studio: McGraw-Hill Education
Product Features:
Used Book in Good Condition
Editorial Review:
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
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