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International Business: The Challenge of Global Competition
International Business: The Challenge of Global Competition

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Manufacturer: McGraw-Hill/Irwin
Publisher: McGraw-Hill/Irwin
Author(s): Donald Ball, Wendell McCulloch, Michael Geringer, Michael Minor, Jeanne McNett

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Product Description:
Binding: Hardcover
EAN: 9780073346885
Edition: 11
ISBN: 0073346888
Item Dimensions: Array
Label: McGraw-Hill/Irwin
Languages: Array
Manufacturer: McGraw-Hill/Irwin
Number Of Items: 1
Number Of Pages: 623
Publication Date: 2007-02-12
Publisher: McGraw-Hill/Irwin
Studio: McGraw-Hill/Irwin
Editorial Review:
International Business: The Challenge of Global Competition, 11th Edition, by Ball, McCulloch, Geringer, Minor and McNett continues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing –a claim no other text can make. In addition, each new copy of International Business, 11e includes access to CESIM –an interactive IB simulation developed for industry professionals. Ball, et al is the only textbook on the market which features access to CESIM. Only Ball, McCulloch, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.
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