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Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas

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Manufacturer: McGraw-Hill Education
Publisher: McGraw-Hill Education
Author(s): Richard Bayan

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Product Description:
Binding: Paperback
Brand: imusti
EAN: 9780071467858
Edition: 2
Feature: McGraw-Hill
ISBN: 0071467858
Item Dimensions: Array
Label: McGraw-Hill Education
Languages: Array
Manufacturer: McGraw-Hill Education
Number Of Items: 1
Number Of Pages: 160
Publication Date: 2006-04-05
Publisher: McGraw-Hill Education
Studio: McGraw-Hill Education
Product Features:
McGraw-Hill
Editorial Review:

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

  • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
  • Cross-referencing of categories to jump-start creative thinking
  • A crash course in basic copywriting techniques
  • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift


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